The DARIUS vision
DARIUS was born from a simple conviction: to combine the exacting standards, elegance and precision of Swiss Made watchmaking with accessibility.
Everyday elegance
Watches with a refined, discreet and timeless design, made in Switzerland, for a sober modernity worn every day.
An exceptional designer
Internationally renowned designer Daryoush Shafa is one of the handful of creators who have made their mark on the history of luxury Swiss watchmaking.
Trained in design and architecture in Italy, he developed a unique approach very early on: a watchmaking style that is both rigorous and audacious, where form never exists without meaning.
For several decades, he collaborated with the most prestigious watchmaking and jewelry houses, leaving a lasting mark through creations that have become benchmarks for connoisseurs.
Aujourd’hui, il met cette expérience au cœur de DARIUS, pour une horlogerie pensée pour durer, où chaque détail reflète une exigence de justesse, d’équilibre et de sobriété.
A new chapter
Having created numerous iconic designs for the most prestigious brands, he now designs the DARIUS collections with a clear vision:
Putting its unique expertise at the service of elegant, authentic and accessible Swiss Made watchmaking.
A thousand-year-old heritage
Through its Heritage collection, DARIUS pays homage to a civilization shaped by centuries of culture, art and know-how.
Emblems of Persian identity, the lion and the sun have for centuries embodied the alliance of strength and light — a vision of time based on transmission, balance and resilience.
Through this ancestral emblem, DARIUS expresses its attachment to its roots and celebrates a cultural heritage of rare richness, reinterpreted today in a controlled elegance.
Uncompromising watchmaking
Each DARIUS watch is made in Switzerland, according to the demanding standards of Swiss Made watchmaking.
Reliable components, meticulous finishing, Swiss movements renowned for their precision: every detail is guided by exacting standards and precision.
Conçues pour accompagner le quotidien, être entretenues et transmises, nos montres traversent le temps, au fil de celles et ceux qui les portent.
Because trust is built over time, each piece comes with a five-year guarantee — a promise of long-term commitment to those who trust us.